Last month, I received my first invitation to a tech meetup in San Francisco since starting Minimalists on Aprons. The dress code? Smart casual. My immediate reaction was indifference. Smart…
I was at this absurdly pretentious men’s boutique in SoHo last month. You know the type. Expensive concrete floors, three garments hanging on the entire wall, hipster employees who auditioned…
I have this receipt hanging up in a frame in my dad’s study. It’s creased and yellowing with age; it’s from a Manchester menswear tailor where my grandad bought his…
Let me level with you. I’m a shoe guy. There, I said it. I can’t help it. After twenty-five years of professional dress codes that require wearing leather shoes, my…
Around fifteen years ago, my brother- in- law Tom called me and asked if I could assist him in shopping for some well-made clothes that actually fit his body. Tom…
I’ve been telling men what to wear for close to 20 years. Helplessly doling out questionable style advice is literally my job. I study trends and report on them, I…
My dad has a photo of himself from 1978. He’s standing against his Ford Cortina wearing a brown suit with lapels so wide he could have achieved low-attack flight with…
Wedding season is upon us. Hurrah. Brit weddings are weird things though, aren’t they? Organised in a country where even a few hours without rain is considered a drought warning,…
My grandfather’s work jacket is hung up in my closet, wedged between a Brooks Brothers blazer I bought when I landed my first “real job” and a vintage Champion bomber…
I Tested Every Plain White T-Shirt Available and Found the Real Best One As Told To Luke Coutinho You might think I’m crazy. Girlfriend definitely thinks I’m crazy. She has…