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What British Style Actually Means in 2024 (Beyond Outdated Stereotypes)
August 2, 2026 British Fashion Style

What British Style Actually Means in 2024 (Beyond Outdated Stereotypes)

Every time I’m abroad for fashion week and someone discovers I’m British, there’s this moment – this predictable, almost scripted exchange – where they say something like, “Oh, British style!…

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The Art of British Layering: Dressing for Four Seasons in One Day
July 31, 2026 Blog British Fashion

The Art of British Layering: Dressing for Four Seasons in One Day

Prepare yourselves for a personal joyride through my coat sleeves. You know what else is bonkers? I once went away for three days to Milan and had brought more clothes…

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What I Learned About Power Dressing by Channeling Five British TV Icons for a Week
July 31, 2026 Blog British Fashion

What I Learned About Power Dressing by Channeling Five British TV Icons for a Week

This experiment started as a bet with my nephew James. I was out having drinks with him. He’s 28 and lives in Shoreditch now. Works in tech. Thinks wearing a…

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Why British Summer Dressing is Like Trying to Date Someone Who Won’t Text You Back
July 29, 2026 British Fashion

Why British Summer Dressing is Like Trying to Date Someone Who Won’t Text You Back

We’ve all been there. British summertime arrives, the mercury reaches a promising 22 degrees, and suddenly everyone loses their collective shit. I’ve experienced it personally, just last week. Picture me…

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The British Guide to Wearing Trainers With Tailoring Without Looking Like a Commuter
July 29, 2026 British Fashion

The British Guide to Wearing Trainers With Tailoring Without Looking Like a Commuter

There’s a type of British man you’ll see on almost every commute during peak hours if you look hard enough. He’s wearing a perfectly fine suit jacket and trousers, but…

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Why I’m Obsessed with That Weird British Thing Where Rich Guys Look Homeless
July 29, 2026 Blog British Fashion

Why I’m Obsessed with That Weird British Thing Where Rich Guys Look Homeless

A few years ago, I attended a house party in the Cotswolds – friend of a friend type situation, randomly invited along as extra company. Our host, whom we’ll call…

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The British Man’s Guide to Looking Good in the Rain Without Technical Gear
July 28, 2026 British Fashion

The British Man’s Guide to Looking Good in the Rain Without Technical Gear

I didn’t realise I had a problem until I arrived soaking wet at a Savile Row show during London Collections: Men, four years ago. I thought I was suitably outfitted…

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British Street Style Across Different Cities: London vs Manchester vs Glasgow
July 26, 2026 Blog British Fashion Style

British Street Style Across Different Cities: London vs Manchester vs Glasgow

I learned the hard way that you should never wear a Burberry check flat cap into a Glasgow dive bar. Burberry checked everything was everywhere back in 2006, particularly if…

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The British Outdoor Brand Revolution: From Rambling to Runway
July 22, 2026 British Fashion

The British Outdoor Brand Revolution: From Rambling to Runway

I spent three days in Cornwall wearing only linen shorts and t-shirts. It was day two, and the sun had just abandoned me forever to an eternity of rainclouds. Those…

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Dressing for the Great British Summer Festival (When Rain is Inevitable)
July 21, 2026 British Fashion

Dressing for the Great British Summer Festival (When Rain is Inevitable)

When I first went to Glastonbury way back in 2007, I packed like I was going to Coachella. Lightweight chinos, brand new white trainers, a pile of curated-but-not-too-curated t-shirts that…

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