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The Truth About ‘British Made’ Labels in 2024
July 19, 2026 Blog British Fashion

The Truth About ‘British Made’ Labels in 2024

I have this receipt hanging up in a frame in my dad’s study. It’s creased and yellowing with age; it’s from a Manchester menswear tailor where my grandad bought his…

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I Asked British Women What They Actually Think Men Should Wear
July 18, 2026 British Fashion

I Asked British Women What They Actually Think Men Should Wear

I’ve been telling men what to wear for close to 20 years. Helplessly doling out questionable style advice is literally my job. I study trends and report on them, I…

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British Summer Wedding Guest Attire When the Forecast Says Rain
July 17, 2026 British Fashion

British Summer Wedding Guest Attire When the Forecast Says Rain

Wedding season is upon us. Hurrah. Brit weddings are weird things though, aren’t they? Organised in a country where even a few hours without rain is considered a drought warning,…

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What to Wear to Different British Sporting Events: From Wimbledon to Premier League
July 13, 2026 British Fashion

What to Wear to Different British Sporting Events: From Wimbledon to Premier League

I nearly got turned away at the gates during my first visit to Royal Ascot. It was twelve years ago now and I was newly graduated and had spent far…

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The Office to Christmas Party Transition: A British Man’s Guide
July 11, 2026 British Fashion

The Office to Christmas Party Transition: A British Man’s Guide

Every season there’s one sacrifice we Brits make that no other country can match: changing out of work clothes straight into party ones. Americans go home and change; the French…

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The Truth About British Made Clothing in 2024
July 10, 2026 British Fashion

The Truth About British Made Clothing in 2024

What does Made in Britain actually mean in 20 24? There’s a pretty big disconnect between what brands are saying on their marketing teams and what’s actually going on behind…

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What British Fashion Editors Actually Wear When It’s Not Fashion Week
July 10, 2026 British Fashion

What British Fashion Editors Actually Wear When It’s Not Fashion Week

When I first attended London Fashion Week as a fully fledged, card-carrying member of the fashion journalistic elite (as opposed to some freelancing blogging upstart) I nearly herniated myself making…

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What British Men Over 50 Actually Wear vs What Fashion Magazines Suggest
July 10, 2026 British Fashion

What British Men Over 50 Actually Wear vs What Fashion Magazines Suggest

I was casually reading today through a men’s style magazine. Not Vogue. A menswear supplement – the free newspaper-thick addendum that falls out of national newspapers every Sunday, whose staple…

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Why I Spent Three Winters Shivering Before Learning How British Cold Actually Works
July 10, 2026 British Fashion

Why I Spent Three Winters Shivering Before Learning How British Cold Actually Works

Every British person has a moment when they realise they’ve been approaching winter all wrong. Mine was 7 AM on a Tuesday morning outside Birmingham’s New Street Station. I’m stood…

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I Wore the Wrong Thing to a “Lounge Suit” Wedding and Learned British Dress Codes the Hard Way
July 10, 2026 British Fashion

I Wore the Wrong Thing to a “Lounge Suit” Wedding and Learned British Dress Codes the Hard Way

Received my first “lounge suit” wedding invitation last spring. Did not know what “lounge suit” meant. I knew that weddings traditionally called for cocktail attire or formal wear but “lounge…

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