Last month, I received my first invitation to a tech meetup in San Francisco since starting Minimalists on Aprons. The dress code? Smart casual. My immediate reaction was indifference. Smart…
I was at this absurdly pretentious men’s boutique in SoHo last month. You know the type. Expensive concrete floors, three garments hanging on the entire wall, hipster employees who auditioned…
Let me level with you. I’m a shoe guy. There, I said it. I can’t help it. After twenty-five years of professional dress codes that require wearing leather shoes, my…
Around fifteen years ago, my brother- in- law Tom called me and asked if I could assist him in shopping for some well-made clothes that actually fit his body. Tom…
My dad has a photo of himself from 1978. He’s standing against his Ford Cortina wearing a brown suit with lapels so wide he could have achieved low-attack flight with…
My grandfather’s work jacket is hung up in my closet, wedged between a Brooks Brothers blazer I bought when I landed my first “real job” and a vintage Champion bomber…
I Tested Every Plain White T-Shirt Available and Found the Real Best One As Told To Luke Coutinho You might think I’m crazy. Girlfriend definitely thinks I’m crazy. She has…
Ok. I have something to say that the snobby twenty-eight year old version of me would have cringed at. I like Marks & Spencer basics. Hear me out. I mean…
I received this email at 2:17 AM EST on Wednesday. Subject: STYLE EMERGENCY Message: My girlfriend’s brother is getting married Saturday. I just realized my brown wingtips are worn down…
I still have the email from Gmail’s “Other” folder sometime around April 2016. The subject line was probably Supreme-dropped-something-or-other-IN-THREE-HOURS!! !” all capped and crammed with exclamation points. My friend Marcus…