Most men sleep on ecru. They go back to indigo out of habit, or they try white jeans once, feel conspicuous, and never revisit the category. Ecru sits between those two things in a way that actually makes it easier to wear than either. It reads warm rather than stark. It works with navy, with olive, with camel, with pretty much every colour a well organised wardrobe already contains.

The problem is that ecru jeans done badly look washed out or, worse, like an accident. The ones we have pulled together here do not have that problem. We have been looking specifically at cuts that sit properly through the thigh without being tight, and at fabrics that hold their colour after a few rounds in the wash. The finishing matters too. Minimal hardware. Clean stitching. Nothing that draws attention to itself for the wrong reasons.

These are weekend jeans that work harder than weekend jeans usually do.